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Building Trust Through Authentic Beliefs

               Why Brands with Authentic Beliefs Will Carry the Day with Customers

Consumers in today’s cutthroat market are increasingly searching for businesses that share their beliefs rather than just high-quality goods or affordable costs. This change in customer behavior is a part of a larger trend towards ethical consumption, in which consumers are choosing products based on a brand’s sincerity and dedication to values other than profit.

The brands that recognize this change those that represent something significant and exhibit sincere, steadfast dedication to those values will be the most distinctive. Here are some reasons why, in the current business environment, companies with genuine values will win over consumers:

1. The Expectations of Customers Have Changed

Consumers nowadays are more socially and ecologically sensitive than ever before, especially younger generations like Gen Z and Millennials. Whether it’s social justice, inclusion, environmental sustainability, or ethical sourcing, they expect the brands they interact with to share these principles. A decent product or service alone is insufficient. Customers want to be aware of how their purchases are advancing society.

Nearly 60% of consumers stated in a recent Accenture poll that they prefer to purchase from companies that share their values. This implies that a brand’s emotional and moral bond with its consumers may be equally as significant as the actual goods. Customers are more inclined to be loyal to brands that embody their values and are perceived as more trustworthy when they are founded on genuine, core principles.

2. The foundation of brand loyalty is trust.

Trust is now one of a brand’s most precious assets in a world when information is widely available and openness is more readily required. Customers are becoming warier of businesses that seem to be “greenwashing” or exploiting social issues for commercial advantage without any real dedication.

Here, authenticity is crucial. Companies that live up to their ideals whether through business policy, social causes, or sustainability initiatives develop closer, more enduring bonds with their clientele. Trust is increased and loyalty is subsequently nurtured when brands exhibit a genuine dedication to their values. Consumers will opt to stick with brands they believe are transparent and dedicated to having a meaningful, beneficial effect in the world.

3. Genuine Brands Establish Emotional Bonds

Fundamentally, branding is about building relationships. Individuals purchase narratives, identities, and values in addition to goods. Brands that stand up, advocate for their values, and integrate themselves into their consumers’ lives and experiences are considered authentic.

For instance, Patagonia. The outdoor clothing brand has a long history of environmental activism and has made sustainability and conservation a core part of its operations. In addition to producing high-quality, environmentally friendly goods, the company donates a portion of its earnings to environmental charities and even urges customers to fix current equipment rather than buy new. With consumers who have similar ideals, this genuine belief system has created a strong emotional connection, transforming Patagonia into a movement rather than merely a clothes company.

Customers connect with brands that genuinely share their beliefs on a deeper level, turning infrequent buyers into ardent supporters. Customers are supporting a cause they care about in addition to purchasing a product.

4. Making a Difference in a Congested Market

It might be difficult to distinguish out in fields with intense competition. A distinct differentiation is offered by genuine convictions and a powerful brand identity. A brand that represents something will stick out more in crowded markets where goods and services are frequently viewed as interchangeable.

For instance, TOMS Shoes started out with the straightforward yet effective goal of donating a pair of shoes to a person in need for each pair of shoes sold. In addition to addressing a market need, the brand’s “One for One” pledge helped it build strong relationships with consumers who wished to have an impact through their purchases.

Because of its genuineness and unwavering dedication to its purpose, TOMS remained relevant and well-liked by its community even when other businesses followed suit.

Because they appeal to something deep and enduring values that speak to people and motivate them to act, whether through advocacy, purchases, or word-of-mouth advertising brands with genuine principles typically stand out from the competition.

5. Social Media Enhances Genuineness

Consumer-brand relations have been significantly impacted by the emergence of social media. Consumers may now interact with brands directly, express their thoughts, and hold businesses responsible for their deeds. As a result, there is now more demand on businesses to not just act truthfully but also to support their statements with tangible results.

Customers can quickly detect hypocrisy or inauthenticity, and once a company has been criticized for “virtue signaling” or misrepresenting its values, it may be hard, if not impossible, to win back their trust. Since their behaviour aligns with their messaging, brands that have established a reputation for authenticity are less likely to be examined in this manner.

Authentic brands can also use social media to spread their message, express their values, and interact with their audience in real time. Customers feel heard, appreciated, and linked to the brand’s objective as a result of the continuous conversation this fosters.

6. Long-Term Development Rather Than Quick Profits

Authentically motivated brands tend to perceive success in the long term. Their long-term commitment on doing good frequently results in stronger, more lasting growth, even though they might not always be the first to adopt the newest trend or seize a brief opportunity.

A brand that is truly in line with values that appeal to consumers fosters a sense of purpose that goes beyond immediate financial objectives. This feeling of purpose may direct choices, spur creativity, and cultivate a devoted following of customers who will stick by the brand during difficult times.

Companies like Ben & Jerry’s have exemplified this long-term strategy by maintaining their social activity and dedication to environmental problems while simultaneously producing high-quality goods. This constancy has paid off over time by building a very solid and devoted clientele.

In summary: The Future of Branding Relies on Authenticity

Authenticity is no longer merely a catchphrase; it is now essential in a world where customers are becoming more discriminating and involved. In a market that is becoming more and more crowded and competitive, brands that remain loyal to their principles, act in a way that reflects those principles, and continuously align with the values of their audience will have a clear edge. Consumers today are searching for a meaning rather than just goods. And companies who are able to do both will set the standard, fostering long-term success, loyalty, and trust.

The lesson is obvious for firms hoping to succeed in this new era: if you stand for something genuine, your customers will support you.

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Finding Harmony

                       How Co-working Spaces Foster Work-Life Wellness

Striking a balance between work and wellbeing can be difficult in the fast-paced world of today. The need to strike a healthy balance between our personal and professional obligations is becoming more and more crucial as our time and energy are increasingly demanded.

Co-working spaces are the cutting-edge answer to the age-old problem of striking a balance between life and work. These vibrant centers of productivity are much more than just a place to work with Wi-Fi and a desk; they are supportive spaces that promote overall wellbeing and boost output. Let’s examine how co-working spaces can be the key to striking the illusive balance between work and life.

Your Physical Well-being matters

Prolonged bending over a desk can lead to both chronic health problems and physical discomfort. Co-working spaces understand the value of ergonomics and mobility in preserving physical health. To promote frequent exercise breaks, several provide standing workstations, ergonomic chairs, and even on-site yoga or fitness courses. Co-working spaces enable people to priorities their physical wellness while remaining productive by offering a range of workstations and services created with health in mind.

We at GS1 Kenya I hub Shared Workspace think that an invigorated body supports an industrious mind. Your health is our top priority when designing this environment. We provide comfy desks and ergonomic chairs to assist you keep good posture and prevent the aches and pains of extended sitting. Not only that, but you can also encourage movement and activity throughout your workday by using our break-out lounge.

In our breakout room, which is dedicated to relaxation, take a moment to refresh. Find a place of employment where your health is the top priority. Experience the difference for yourself by becoming a member of GS1 Kenya I hub Shared Workspace today.

Promoting mental wellness

Traditional workplace settings’ hectic schedules can be detrimental to mental health, increasing stress, anxiety, and burnout. Co-working spaces provide a friendly setting where people may interact, communicate, and find comfort when needed because of their diversified professional community. These spaces, which encourage a sense of belonging and camaraderie among members, enhance mental well-being, whether it’s through formal mental health workshops or casual conversations over coffee in the common kitchen.

Adaptability and Independence

The flexibility that co-working spaces provide is one of their main advantages. In contrast to conventional offices that have set work schedules and hierarchy, co-working spaces provide people the freedom to manage their workday. Co-working spaces cater to a variety of work styles and interests, be it early risers who want to tackle things at the crack of dawn or night owls who thrive on late-night brainstorming sessions. Because of their autonomy, people can arrange their days to be as productive as possible without compromising their well-being or personal time.

Integration of Work and Life

The days of completely separating business and personal life are long gone. Rather, co-working spaces welcome the idea of work-life integration, realizing that harmony requires a seamless integration of both. These areas provide a variety of facilities, such as cafes, relaxation rooms, and even clinics, which facilitate stress-free transitions between work and personal life. These areas facilitate the mixing of work and play, leading to happier, more balanced lifestyles.

We at GS1 Kenya I hub Shared Workspace are proponents of work-life balance. Situated in Nextgen Mall, one of the most easily accessible shopping centres on Mombasa Road, our space provides more than simply a place to work; it’s a hub thoughtfully positioned so that you can easily move between business and personal obligations.

We make it simpler for you to achieve that delicate balance by giving you access to a variety of mall amenities, including on-site eateries, relaxation areas, and even clinic services. In need of a quick lunch break or a quiet moment in between meetings? You’re covered with the on-site eateries and rest areas. Additionally, you may priorities your health without skipping a beat because there are clinic facilities close by.

We blur the boundaries between work and play at GS1 Kenya Shared Workspace, enabling you to live a more contented and balanced life. Join us now to experience a place where life and work coexist together and you may succeed on both a personal and professional level.

Promoting Cooperation and Community

Every co-working space has a thriving community of people that are passionate about innovation and teamwork at its core. Co-working spaces offer tremendous chances for networking, skill-sharing, and mentoring by creating connections and cultivating a culture of mutual assistance. Collaborating with like-minded individuals, exchanging ideas, collaborating on projects, or simply having a helping hand when things go tough the feeling of community found in co-working spaces enhances people’s personal and professional life.

We at GS1 Kenya I hub Shared Workspace think that community is the foundation of everything we do and that cooperation spurs innovation. Join our energetic community of like-minded people when you enter, as they share your desire for success and personal development.

Finding a location to work isn’t the only thing that our co-working space offers; it’s also about making connections with people who encourage and assist you on your path. As a freelancer, remote worker, or entrepreneur, you’ll have access to great networking, skill-sharing, and mentoring possibilities.

Team together with other creatives to take on projects, share ideas, or just find a helping shoulder to cry on when things go tough. You join a vibrant community that enhances your personal and professional life at GS1 Kenya ihub, not just a place to rent a desk.
Come discover the strength of teamwork and community with iHUB Ofices (gs1kenya.org). Join us to access limitless opportunities for development and achievement.

The ability to combine work and wellness is becoming a genuine possibility rather than an unreachable dream, all owing to co-working spaces’ transformational impact. These dynamic hubs enable people to flourish on all fronts professionally and personally by putting an emphasis on physical health, boosting work-life integration, supporting mental well-being, providing flexibility and autonomy, and cultivating a feeling of community and collaboration. Therefore, instead of trying to balance work and life on your own, discover peace in the warm embrace of a co-working space.

Join the shared workspace at GS1 Kenya I hub.

Every successful workspace needs to make investments to improve wellbeing and productivity. keeping in mind how crucial it is for the community’s mental and physical health. Our goal at GS1 Kenya I hub is to foster an atmosphere that will enable its members to succeed.
Are you prepared to experience directly the transformational potential of a healthy workspace? Sign up for GS1 Kenya I hub now to improve your professional experience.

It’s easy: locate a space where you can work comfortably without having to hustle.

Prison Break

Over 100 Inmates Escape from Nigerian Prison After Heavy Rains: How GS1 Standards Could Have Enhanced Security

In a dramatic turn of events, more than 100 inmates escaped from a Nigerian prison following heavy rains that compromised the facility’s infrastructure. This breach has not only heightened security concerns but also exposed critical vulnerabilities in prison management and emergency response systems. While the immediate aftermath of such incidents demands urgent attention, incorporating GS1 standards could have played a crucial role in mitigating the situation and enhancing overall security.

The Incident:

Heavy rains caused severe flooding around the prison facility, leading to structural damage and a breach in security. The compromised infrastructure allowed inmates to escape, resulting in a significant security threat and a challenge for law enforcement agencies tasked with recapturing the fugitives. The escape underscores the need for robust systems to manage both physical infrastructure and operational responses in crisis situations.

GS1 Standards: A Potential Game-Changer

GS1 standards, globally recognized for improving supply chain and information management, offer a range of solutions that could have addressed several aspects of the prison’s crisis management and security protocols. Here’s how these standards could have made a difference:

  1. Enhanced Asset Tracking and Management: GS1 standards involve the use of barcodes and RFID technology to track assets efficiently. For prisons, this could mean real-time tracking of critical infrastructure components and security equipment. By tagging and monitoring key assets like surveillance cameras, barriers, and emergency response tools, facilities could better manage and maintain these resources, reducing the likelihood of equipment failure during emergencies.
  2. Improved Emergency Response Coordination: GS1 standards facilitate streamlined data sharing across various stakeholders. In the event of an infrastructure failure due to flooding, standardized data exchange would enable rapid coordination between prison authorities, emergency responders, and government agencies. This real-time communication could expedite the mobilization of repair teams and resources, potentially preventing or mitigating the impact of the breach.
  3. Effective Inventory Management: Prisons often manage extensive inventories of supplies, including tools for maintenance and emergency response. GS1 standards would allow for precise inventory tracking, ensuring that essential items are readily available and properly maintained. This would help in quickly addressing issues related to infrastructure damage or equipment malfunction during critical times.
  4. Robust Security Systems Integration: Integrating GS1 standards into the prison’s security systems could enhance the monitoring and management of access points and structural integrity. Barcodes and RFID tags could be used to track access to sensitive areas and monitor structural components for signs of damage. This proactive approach would help in identifying and addressing potential vulnerabilities before they escalate into major problems.
  5. Streamlined Incident Reporting and Analysis: GS1 standards support comprehensive data collection and analysis. By employing these standards, prisons could improve their incident reporting systems, capturing detailed information about breaches and security failures. This data would be invaluable for analysing the causes of incidents and implementing preventive measures for future occurrences.

Conclusion:

The escape of over 100 inmates from a Nigerian prison highlights critical weaknesses in infrastructure management and emergency response. By integrating GS1 standards, the facility could have enhanced its asset tracking, improved emergency coordination, and bolstered overall security. As prisons and other critical institutions face increasingly complex challenges, adopting global standards for information and asset management represents a crucial step toward more resilient and secure operations.

 

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A Technology Success Story

Revolutionizing Healthcare with GS1 Standards: A Technology Success Story

In the fast-evolving world of healthcare technology, the integration of advanced systems and standards is essential for improving patient care, enhancing operational efficiency, and ensuring safety. One notable success story is the adoption of GS1 standards by MediTech Solutions, a leading provider of electronic health record (EHR) systems and medical device tracking solutions. This integration has transformed healthcare operations, demonstrating the significant impact of GS1 standards in modernizing healthcare technology.

The Challenge

MediTech Solutions faced several challenges in its efforts to enhance the accuracy and efficiency of its EHR systems and medical device tracking. These challenges included:

  1. Inaccurate Device Tracking: Difficulty in tracking medical devices throughout their lifecycle, leading to issues with inventory management, recalls, and compliance.
  2. Data Inconsistencies: Inconsistent and fragmented product data across different systems, resulting in inefficiencies and errors in patient care.
  3. Complex Supply Chain Coordination: Challenges in coordinating and exchanging data with suppliers and healthcare providers, impacting the timeliness and accuracy of information.

The Solution: Integrating GS1 Standards

To address these challenges, MediTech Solutions integrated GS1 standards into its technology systems. Here’s how GS1 standards made a transformative impact:

  1. Enhanced Device Tracking: MediTech Solutions implemented GS1’s Global Trade Item Number (GTIN) and Global Location Number (GLN) standards for medical devices. Each device was assigned a unique GTIN, enabling accurate identification and tracking throughout its lifecycle—from manufacturing and distribution to patient use and disposal. This integration improved inventory management, facilitated recalls, and ensured compliance with regulatory requirements.
  2. Improved Data Accuracy: By adopting GS1 standards, MediTech Solutions standardized product data formats across its EHR systems. The use of standardized barcodes and data exchange protocols ensured that product information was consistent and up-to-date. This accuracy reduced errors in patient records, streamlined clinical workflows, and enhanced overall data integrity.
  3. Streamlined Supply Chain Coordination: GS1’s Global Data Synchronization Network (GDSN) and Electronic Data Interchange (EDI) standards facilitated seamless data exchange between MediTech Solutions, healthcare providers, and suppliers. Standardized data formats and real-time updates improved coordination and communication across the supply chain, ensuring timely delivery of medical devices and accurate information sharing.
  4. Enhanced Patient Safety: The integration of GS1 standards into EHR systems allowed for better tracking of medical devices and pharmaceuticals, reducing the risk of medication errors and adverse events. Accurate device and medication records ensured that patients received the correct treatments, contributing to improved safety and outcomes.

The Results

The implementation of GS1 standards led to significant advancements for MediTech Solutions:

  • Improved Device Tracking: The accuracy of device tracking increased by 95%, enhancing inventory management and facilitating efficient recalls.
  • Enhanced Data Accuracy: Data consistency and accuracy improved, resulting in a 30% reduction in errors and inefficiencies in patient care.
  • Streamlined Supply Chain: Coordination with suppliers and healthcare providers became more efficient, reducing delays and improving the timeliness of medical device deliveries.
  • Increased Patient Safety: The integration led to a reduction in medication and device-related errors, contributing to higher patient safety and satisfaction.

Conclusion

MediTech Solutions’ successful adoption of GS1 standards showcases the powerful role these standards play in advancing healthcare technology. By enhancing device tracking, improving data accuracy, and streamlining supply chain coordination, GS1 standards have transformed MediTech Solutions’ operations and contributed to better patient care. This success story highlights how GS1 standards can drive technological innovation and operational excellence in the healthcare sector, paving the way for a more efficient and safer healthcare systems

 

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Hilarity Ensues in the Market

                    How GS1 Standards Saved the Day

In the bustling chaos of the marketplace, where vendors sell their products and shoppers look for the best deals, unexpected scenarios of comedy are bound to happen. Picture this: a wild scene, a vendor struggling with mislabelled products, and customers scratching their heads in confusion. But fear not, for in the midst of this confusion, GS1 Standards came in to save the day.

It was just a day like any other in the marketplace, with its usual discordance of voices and the scent of spices wafting through the air. Enterprising sellers showcased their goods, each aiming for the attention of passing buyers. Among them was Tony, a jovial merchant known for his colourful displays and quick humour.

However, Tony’s usual happiness was put to the test when he realised a mix-up with his product labels. Boxes of bananas were labelled as pineapples, and bags of rice claimed to be exotic spices. As confusion arose, Tony found himself in a sticky situation, desperately trying to rectify the mix-up.

Just when it seemed like all hope was lost, enter GS1 Standards, the unsung hero of the marketplace. With its globally recognized system of identification, GS1 ensured that products were labelled accurately and consistently. Armed with their expertise, Tony swiftly corrected the labelling errors, much to the relief of his customers.

What could have been a disastrous comedy of errors turned into a lesson in the importance of standardized systems. GS1 Standards not only restored order to the chaos but also provided a humorous anecdote for the market’s lore. As laughter echoed through the aisles, vendors and customers alike marvelled at the power of precision and the role of GS1 in keeping the marketplace running smoothly.

So, the next time you find yourself amidst the hustle and bustle of the market, remember the tale of Tony and the mislabelled bananas. And if ever in doubt, trust in the reliability of GS1 Standards to ensure that hilarity ensues, but chaos stays at bay.

Change & Technology

Change is the only constant

Yes, there is change, each and every human changes.

In physical, emotional, social aspects you evolve from the entity you lived till now.

I guess it’s the circumstances and situation you are trapped in, shows you what you are? And what you what you want to be?

When we see a more attractive or a physically appealing person. We develop the wish to be like him or her. Changing hairs styles, fashion sense or by makeup.

Someone said to me long back that it takes hell amount of effort for a person to change himself/herself. If he does that then it’s a sign of greatness. Changing oneself is easier said than done. Even if it may seem people do change over time, but in fact the changes are like the dew on the flowers and leaves. It blurs out their true self so as to protect the true self from revealing.

Things change, Situations change but hardly the people ever change. Even if People change, then it is not for the worse but for the better.

We need to accept people as they are, as they accept us as we are.

TECHNOLOGY AND CHANGE

The question is, the laws or other regulations need time to enact and improve.

The more technology we have, the faster it can connect or build on previous technology, so it’s only going to happen faster and faster. Our challenge is to keep our ethical values abreast of our technical knowledge.

Barcodes have made product deliveries more timely, attractive & reduced the product costs highly. GS1 standards

GS1 Kenya focuses on sectors such as healthcare, Fresh food, transport and logistic. As technology continues to advance at an unprecedented pace, GS1Kenya has been quick to adapt and leverage emerging trends to address the evolving needs of businesses. GS1 has actively embraced these technologies and developed innovative solutions to optimize processes, enhance data accuracy, and ensure end-to-end traceability.

However, technology and change are not without their complexities. As new technologies emerge, organizations must navigate potential implementation hurdles, data privacy concerns, and the need for cross-industry collaboration. GS1Kenya recognizes these challenges and continues to provide guidance, education, and best practices to help businesses successfully navigate the evolving technological landscape

As we stand at the forefront of an era characterized by unprecedented technological progress, it is crucial to embrace change and harness the power of technology responsibly. We must navigate the complex ethical and societal implications that arise alongside innovation. By fostering inclusivity, ensuring data privacy, and bridging the digital divide, we can strive for a future where the benefits of technology are accessible to all.

Technology and change are intrinsically intertwined, shaping the world we live in and molding the course of our future. It is our collective responsibility to embrace technological advancements, adapt to the evolving landscape, and utilize technology as a force for positive transformation.

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Market-leading brand protection and consumer engagement

Addressing counterfeit issues, providing true traceability

Globally, there are widely reported counterfeit issues and fraudulent behaviour in the early nutrition segment. As a consequence, the demand for assurance of authenticity, traceability and transparency are crucial considerations underpinning a consumer’s choice and access to safe products. Parallel to this is the consumer concern around off-shore supply chains and a brand’s ability to have sight of every event, further emphasizing the case for traceability.

GS1 Digital Link enhances provenance and authenticity story

With market leadership in brand protection, data intelligence and traceability, Trust Codes was well-placed to help Organic Infant Milk brand Nutura Organic implement a solution fit for purpose. Trust Codes have worked with Nutura Organic to implement GS1 Digital Link to provide a digital product license plate to each and every tin, underpinned with GS1 global standards. This provides verification of authenticity to consumers, with increased data coherency, interoperability, and greater visibility and transparency of their products and the supply chains they arrived on.

GS1 Digital Link increases the visibility in the supply chain. In the unlikely event of a recall, the ability to track and identify affected products is enhanced with the Trust Codes unique digital identifier encapsulated in the GS1 Digital Link QR code.

Technical expertise: Trust Codes

Nutura Organic approached Trust Codes because of their leading position in the market when it comes to brand protection capability and technical expertise. Trust Codes uses advanced machine learning to counteract counterfeiters and catch those who copy codes or content online.

Based on a unique digital identity for each item (a digital product licence plate), the GS1 Digital Link QR code containing the Trust Codes cryptographically secure token enables transparency and traceability through a product’s journey to the consumer and through its lifecycle.

Nutura Organic Australia and the early nutrition market

Nutura Organic is a Melbourne-based brand, producing early nutrition products. Their point of difference is their exclusive use of Australian certified organic milk. Locally, they currently supply to Priceline and Woolworths. Their export market is large, mainly China, Macau and Malaysia.

The early nutrition market is tightly regulated and has high consumer expectations of authenticity and trust, as part of brand choice.

We are very excited to be one of the first brands to incorporate the GS1 digital link within that traceability system in the southern hemisphere,” says Ben Lovitt, head of marketing
at Nutura Organic. “In a category dominated by the importance of safety and food security for both consumers and retail partners, traceability and demand for anti-counterfeit mechanisms will only continue to grow, so this has been an excellent project to be involved with

Coupled with the Trust Codes global cloud platform, Nutura Organic can deliver contextual experiences to consumers wherever they are located, all from the one unique QR code printed on every item they produce.

The Trust Codes technology leverages GS1 global standards as a foundation, layering anti-counterfeit technology to provide the best possible digital brand protection. Trust Codes has been recognised globally for their GS1 Digital Link initiatives and long-standing work with GS1 global traceability standards.

Market-leading brand protection and consumer engagement

Trust Codes helped Nutura Organic implement their brand protection and consumer engagement objectives with an innovative and market-leading solution.

Having the ability to layer on the GS1 Digital Link functionality with the Trust Codes platform offered a leading position in the market, enabling a plethora of data to be associated with the unique QR code.

The traditional 1D barcode contains a limited numeric identifier; but leveraging the Trust Codes solution with GS1 Digital Link enabled them to enhance their provenance and authenticity story with participants across the supply chain. With the ability to digitally carry more data and content, Nutura Organic can provide different data to different partners along the supply chain, and more educational information is available for consumers.

In-line laser marking saves time

In-line laser marking of the Nutura Organic canned products without impacting throughput was critical to the success of this project. A compressed unique Trust Codes GS1 Digital Link QR code was lasered onto the blue dot on the base of every can, which includes the GTIN and unique digital identity. With the Trust Codes GS1 resolver providing secure access to all other relevant data and identifiers and associated data.

This can be used in the event that there is a need for quality investigation or potential product recalls.

The Trust Codes team also worked alongside Nutura Organic to deliver a world leading contextual User Experience (UX) to their consumers, to not only validate the authenticity of their product but to introduce consumers to their “village” of experts to further build trust with those purchasing their products. They also integrated with the Australian Made Campaign to digitally carry The Australian Made logo to the offshore consumers in export markets.

The importance of traceability, transparency and a data-driven story

There is now an expectation from consumers that brands not only protect their products but enable traceability, transparency and a data-driven story, unleashing further data to business partners and consumers than traditionally possible.

Traceability and brand protection is no longer a “nice to have” but a requirement from consumers to mitigate brand hesitancy. Using the Trust Codes solution can also enable a direct line of engagement to their consumers unleashing a range of information that consumers want to see. Including authenticity messaging, brand values, sustainability efforts, production systems and loyalty programs.