GS1 is working to support the retail industry’s digital transition for the consumer’s ultimate advantage
As we celebrate the birth of barcode, GS1 community is committed to ensure that the retail industry digital transition is successful and the GS1 member community benefit immensely and meet their business needs. GS1 supports the digital transformation of the retail industry from a linear barcode to a 2D barcode that is built on accurate, comprehensive and standardized digital product information enabling global verifiable product identity. This all boils down to more comprehensive and standardized digital product information across the supply chain. Additionally, it will assist the GS1 members in all retail subsectors in deploying traceability programs, meeting regulatory requirements, and achieving sustainability objectives.
Verified by GS1, the Global Data Model, and our keen support for a switch to 2D barcodes on a global scale are a few basic GS1 initiatives that are particularly significant to the retail industry. Together, these initiatives offer considerable value: Retailers and marketplaces can validate the product information and get a uniform set of product details from manufacturers to give to customers and store owners. At the register, customers can purchase a product and pay with a smooth “beep.”
At GS1 Kenya, one key success achievement we are proud of is the launch of Hakikisha bidhaa (National product catalogue) . An online member service platform that supports the access of product information, validation and storing. NPC has enabled members to upload and save their data on real-time and using verified by GS1 service that allow members to validate the authenticity of a product.
Better consumer transparency, increased operational efficiency, and a more sustainable and circular economy are all made possible by GS1 standards and services.
GS1 is working to enable ubiquitous, verifiable product identity with accurate, complete, harmonised digital product information. This is the foundation for an efficient, resilient and transparent supply chain. It will also help actors across any retail sub-sectors meet regulatory requirements, deploy traceability programmes and meet sustainability goals.
GS1’s focus continues to be on ensuring secure and effective business operations in the apparel and general merchandise sectors, thanks to GTIN’s ubiquity and integrity for unique and long-lasting identification of all traded goods. Apparel is one of the sectors that GS1 has considered for the implementation of the EU Digital product passport and has taken steps to enable industry ready for it . The EU Digital product passport initiative gives apparel sellers from Europe access to a product’s master data, traceability data, and “green” data attributes.
In the case of fresh foods, GS1 is still improving identification and digitalization as well as creating chances for those involved to gain from increased use of the GS1 Registries. Locally, we have SHAMBA ikoNET, a digital platform that links farmers to the market. SHAMBA ikoNET is an online platform supported by GS1 technology that directly link farmers to buyers globally. It helps a buyer to access fresh produce enabling a buyer to trace back the origin of the produce and access farm input information through unique identification of farms, farm produce, farm inputs and farmers ensuring visibility throughout the supply chain. In addition, it supports real-time payment of produce.
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