Fifty years ago, a collective of business–minded leaders came together to revolutionize commerce. They
introduced the idea of barcodes currently foundon 100 million consumer goods and healthcare products and
scanned 6 billiontimes daily. GS1 was founded by industry, for the industry. With 116 memberorganizations
and 1.5 million user companies, GS1 has a global scope. As a trusted, neutral, not–for–profit organization,
Retailers, brands, technology firms, distributors, manufacturers, governments, industry associations, and
regulators are all brought together by GS1 as a dependable, objective, not– for–profit partner to address
common business challenges by collaborating tocreate open, universal standards for the greater good.
GS1 has issued a unique identification through the barcode for almost 50 years. GS1 GTIN (the barcode
number) and other supply chain standards haveultimately helped patients and consumers. Our standards
have enabledbusinesses to exchange information about products, locations, and supply chains and brought
down prices while improving productivity and enhancing patient and customer satisfaction.
In a world where data drives business, e–commerce websites offer millions ofproducts to consumers. GS1 has
developed a single source of high–quality product information known as Verified by GS1, a global solution that
helps theindustry build trust through the authentication of product identity. Verified byGS1 helps validate the
identity of a particular brand or product and answers the following questions:
• Is the GTIN valid; is it accurately structured?
• Is this GTIN licensed to a party known to GS1?
• To which company has the GTIN been licensed?
• Does the GTIN exist in the GS1 Registry Platform?
• Which attributes are available for the GTIN?
The answers to each question issue the data with confidence that a product registry to a given GTIN. Brand
owners register for a GTIN with a minimum set of basic product information. Brands create an “ID Card” for
a specific product that retailers and marketplaces use the information to verify the identity of a product and
gain faster, simplified access to brand–sourced, high–quality, and consistent product data.
To learn more about how Verified by GS1 is now assisting theindustry, click the links below:
Migros Turkey (Case Study) – Migros, a leading supermarket in Turkey, had issues with their brand owners
reusing their GTINs for a new product bringing confusion when listing the products on their database. With
verified by gs1, Migros was adequate to upgrade their data exchange with their brandowners resulting in
efficient verification of product data listed on theirsystems.
Johnson & Johnson (Case Study) had obsolete product information and poor data quality for their consumer
health items in their database. To address these discrepancies and increase the visibility of their product
information, Johnson and Johnson had to use verified by GS1 to streamline their processes.
Parla Deli, a full–service restaurant, and bakery in Brazil had challenges withinventory management and food
waste. After launching Verified by GS1, the order was simplified, resulting in fifty percent less food waste and
improving efficiency, traceability, and visibility. They have also managed to grow their engagement with
shoppers.
Using verified by GS1, China ( Case study) has seen an exponential increase in cross–border trade, both in
high volume and in the variety of products entering the country, speeding up border declarations, reducing
fake goods, reducing errors, and enhancing compliance.
“ Having a centralized, validated, and up–to–date list of all our prefixes acrossthe world provides us confidence
and saves us time.” —Marina Lopes Furtado,Johnson & Johnson Supply Chain Manager for Digital
Identification & Traceability.
Explore how Verified by GS1 is benefitting the industry worldwide (VBG success stories)