Supply Chain Optimization Through Traceability in Kenyan Retail
As Kenya’s retail industry grows, streamlining the supply chain to increase efficiency, reduce costs and meet customer needs is essential. A good way to achieve this is by using connected devices, tracking products from source to sale and providing insight into opportunities to improve performance.
Benefits of Traceability
Transparency
Traceability provides visibility into sourcing, manufacturing, and distribution processes, increasing consumer trust and encouraging ethical behavior.
Inventory Management
Real-time tracking helps reduce waste by optimizing stock, reducing costs, and improving delivery
Quality and safety
By tracking the status of each stage, traceability ensures better product quality and safety, especially for perishables.
Supplier relationships
Suppliers can strengthen their relationships with retailers by ensuring quality product standards are met.
Technologies Driving Traceability
Blockchain
This reduces fraud and errors by providing secure and transparent business records and access to data to improve decision making and inventory management.
Challenges and Future Outlook
While challenges remain such as a diverse digital economy and high startup costs, Kenya’s growth in technology presents an opportunity for greater integration. Collaboration between retailers, suppliers and technology providers is key to overcoming these challenges. Using today’s technology, retailers can create powerful, effective products that meet customer needs.