Copia Founders Launch New Start-up.

Just months after the collapse of Copia Global, co-founders Tracey Turner and Tim Steel are back on the scene with a brand-new start-up quietly taking shape in Nairobi. The two, once at the helm of one of Kenya’s most promising e-commerce platforms are now preparing for a fresh launch targeting household goods deliveries across the city and surrounding areas.

Copia’s fall was hard to miss after raising over $100 million, the company struggled with high operational costs, heavy losses and eventually went into administration. Thousands lost their jobs and the dream of serving Kenya’s underserved communities through tech-driven retail came to a sudden halt.

   

But this new venture brings hope and lessons. It also brings a chance to do things differently. As the team prepares to go live again by the end of the year, industry watchers say that success this time will depend on how transparent and reliable their operations are. That is where traceability becomes a quiet hero.

By building in systems that track goods from supplier to doorstep, the new start-up can avoid past blind spots. It means faster problem-solving, better communication with suppliers and more confidence from customers. In a market that is still healing from the Copia exit, this kind of visibility is not just good practice, it is essential.

As Turner and Steel step into this next chapter, one thing is clear: if they want to win back trust and stay in business, traceability might be the strongest tool they didn’t use the first time around.