Baking a Better Future. Sunveat Industries Leads with Quality, Taste, and Innovation
Sunveat Foods Limited is a leading provider of Kenya Fast Moving Consumer Goods, (FMCG) and is committed to providing consumers with high quality, affordable and delicious biscuits. With an extensive product portfolio that include Digestive, Shortcake, Bourbon, Oats Digestives, Coconut, Koko Coffee, Family, Nice, Glucose, Milky, Petit, Cream Treat and many more, Sunveat has firmly established itself as a trusted household name. Strengthening its market presence, the brands Club 99 mega promotion features a wide variety of SKUs under an affordable and accessible campaign, offering exceptional value to consumers. In addition to biscuits, Sunveat has diversified its range to include wafers and snacks, continually adapting to the evolving tastes and preferences of its growing customer base.
The Journey of Sunveat and the Role of GS1 Standards
Since its foundation in 2012, Sunveat has been at the head of innovation in biscuit production. The company understood the need for a seamless supply chain and integrated the GS1 standard from the start. This strategic step ensured correct product identification, price accuracy and structured inventory management, especially in the main supermarket chains and distribution networks.
“The GS1 barcodes play a key role in the tracking and tracing of our products throughout the supply chain, ensuring both efficiency and accountability,” says Vishwa Srivastava, the Marketing Manager at Sunveat Foods Limited.
Enhancing Supply Chain Efficiency and Traceability
One of Sunveat’s most important strengths is its ability to maintain a smooth and clear supply chain. The GS1 barcodes implemented through the product line allows the company to track product movement, monitor inventory, and minimize stock outs. This not only increases operational efficiency but also strengthens relationships with their main retailers.
“By using GS1 barcodes, we have simplified our business operations in large supermarket chains ensuring faster checkouts and accurate stock replenishment,” explains Vishwa. “This has strengthened our retail partnerships, increased shelf availability and increased our sales too.”
Ensuring Product Safety, Compliance, and Consumer Trust
Food safety and regulatory fulfilment are of importance in the Fast-Moving Consumer Goods (FMCG) industry, particularly for the companies that produce consumer goods such as biscuits. GS1 barcodes provide important product details which include the biscuits batch numbers and process data such as expiry dates that are very important for traceability and regulatory compliance.
“As a food manufacturing company, we strive to ensure that all our products meet the highest standards in terms of safety and quality. GS1 standards help us stay transparent which in return makes consumers trust our brand,” says Vishwa.
Expanding into New Markets and Strengthening Industry Presence
With the introduction of the GS1 standard, Sunveat has also been able to expand its market range. Many large retailers and international distributors need GS1 compliant barcodes on their product for listings, making this system a gateway for new business opportunities.
“Complying with GS1 standards has given us access to supermarket chains, wholesalers and even export markets since the barcodes are universal and can be traded with anywhere in the world. This has helped us strengthen our relationships with our key suppliers and customers,” says Vishwa.
Trends in Traceability and Sunveat’s Future Plans
The demand for product traceability is continuing to increase, especially at the supermarket level, where inventory tracking is essential in real time. Sunveat is continually investing in digital solutions to improve their supply chain transparency and ensure efficient inventory movement. The company has also introduced free Standing units (FSUs) in the supermarkets that allow better product placement and inventory management.
Regarding the future, Sunveat is planning to expand its sales network, explore e-commerce solutions, and continue coming up with other product lines that are in line with the everyday changing consumer preferences.
Advice for Businesses Considering GS1 Standards
For businesses that are looking to improve their supply chain and traceability, Sunveat completely recommends incorporating the GS1 standards in their operations. “GS1 barcodes offers very important benefits such as improved pricing accuracy, product identification and inventory management. These improves a business’s operational efficiency and opens doors for larger retail networks,” advises Vishwa.
Sunveat Industries has a strong foundation in terms of quality, innovation and efficiency putting it in the best position to shape the future of the Kenyan biscuit market. By implementing modern supply chain solutions and tailoring them to the needs of consumers, the company sets a benchmark in the industry, making sure that each bite of Sunveat biscuits delivers taste, trust and excellence.
