Key Products Positioned for Global Export.

More local firms are now listing key products they believe have strong export potential. These include items like avocados, macadamia nuts, coffee, tea, textiles and handmade crafts. As global demand for high-quality and unique products grows, companies in Kenya and other regions are working hard to reach new markets.

A big reason this is now possible is traceability. Traceability allows firms to track products from their source like the farm or factory, all the way to the final buyer. This gives proof of where the product came from, how it was made or grown and whether it meets safety and quality standards.

Buyers in international markets want this kind of information before they place large orders. With traceability, firms can meet these demands, build trust and show that their products are safe, ethical and sustainable.

Thanks to traceability, local businesses can now compete in global markets with confidence. It helps open doors for trade and gives local producers a better chance to grow.