Ripe with potential: Apple farming flourishes in Murang’a’s fertile fields.

Apple farming is gaining popularity in Murang’a County as more farmers join a new drive to grow the fruit. The region’s cool climate and fertile soil makes it a great place for apples to thrive. With support from agricultural experts and county programs, farmers are learning how to plant, care for and harvest apples for local and international markets.

One key part of this success is traceability. Traceability helps farmers and buyers track the journey of each apple from the farm to the market. It shows where the apples were grown, how they were handled and if they meet safety and quality standards.

This has made it easier for Murang’a apples to enter bigger markets, including supermarkets and export buyers, who need proof of good farming practices. Traceability also helps farmers earn trust and fair prices since they can prove the quality of their fruit.

Apple farming is growing fast in Murang’a and traceability is helping farmers grow better apples and reach more customers.